FAQ: How do you classify Southwestern Advantage?
Southwestern Advantage is the oldest direct selling company in America. We're incredibly proud of our program's history, but we're even more proud to be associated with the young people who have the character it takes to participate.
Many people mistakenly assume that direct selling is synonymous with multi-level marketing (MLM), or even worse – they confuse it with illegal pyramid schemes. The fact is, they're extraordinarily different. Pyramid schemes have tried masquerading as MLM or direct sales, which has caused confusion with many people. There are clear differences that we felt are important to share, because the spreading of misinformation helps no one.
The profit of our first-year participants comes 100% from the direct selling of educational products; recruitment is not even an option. Of the personal income that all Southwestern Advantage independent reps generated for themselves in 2018, 92.8% was from their own direct selling; 7.2% was additional income opportunities from the company. This is one reason, among the others listed, that we classify our entrepreneurial program as being a direct selling opportunity for university students.
Federal Trade Commission: http://FTC.gov
Direct Selling Association: http://DSA.org