Friday, March 1, 2019

Southwestern Advantage: America's Oldest Direct Selling Company

FAQ: How do you classify Southwestern Advantage?
Southwestern Advantage is the oldest direct selling company in America. The focus of participants is on selling educational products directly to consumers without the expense of traditional advertising or a retail storefront. There are no recruiting requirements or start-up purchases. The profit participants make is the difference between wholesale and retail – the same as any small business owner.
We're incredibly proud of our program's 150+ year history, but we're even more proud to be associated with the young people who have the character it takes to participate. Misinformation is often shared online and in conversation. Here is an answer to this frequently asked question about our program along with cited, credible sources.

Many people mistakenly assume that direct selling is synonymous with multi-level marketing (MLM), or even worse – they confuse it with illegal pyramid schemes. The fact is, they're extraordinarily different. Pyramid schemes have tried masquerading as MLM or direct sales, which has caused confusion with many people. There are clear differences that we felt are important to share, because the spreading of misinformation helps no one.

Southwestern Advantage has testified in support of anti-pyramid scheme legislation. We will continue our efforts to educate consumers, and we stand with other member companies of the DSA who uphold their Code of Ethics.

Learn more:

Federal Trade Commission: 

Direct Selling Association:

Direct Selling News:

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