Thursday, July 25, 2019

Southwestern Advantage Partners to Fight Human Trafficking

Southwestern Advantage is honored to have an official partnership with
END SLAVERY TENNESSEE. ESTN promotes the healing of human trafficking survivors and strategically confronts slavery through training, aftercare, advocacy and prevention services.

ESTN is the single point of contact for all human trafficking referrals in Middle Tennessee and provides comprehensive, holistic, trauma-informed care to every survivor in their program. We are honored to be partners with ESTN and to stand with our student reps against human trafficking.

Learn more about our Share The Advantage initiative:

Wednesday, April 3, 2019

Dr. Ralph Brigham & Southwestern Advantage Awarded Top Internship in U.S. for 2019

Dr. Ralph Brigham and Southwestern Advantage have been selected as recipients of the 2019 Charles F. Kettering Award. 

Each year, Cooperative Education & Internship Association (CEIA) recognizes one recipient of the Charles F. Kettering Award for excellence in industry, business, or government internship/cooperative education programs. CEIA is the national leader in cooperative education and internship program management. 

This award comes with the distinction of being rated as the top rated internship/cooperative education employer in the nation providing outstanding resources and service to college students and the profession. Southwestern Advantage joins a prestigious group of past winners including IBM, NASA, Walt Disney, AT&T, PriceWaterhouseCoopers, Bloomingdale’s, Ford, and General Motors.
For the past 17 years Dr. Brigham has served as the company’s Global Director of Campus Relations. In his role, Dr. Brigham is the liaison between universities and Southwestern Advantage in building and maintaining relationships with the more than 200 universities in North America, Europe, and Asia that have students participating in the program (over 1,600 campuses total in 151 years of continuous operation). He has been invited to speak to students at universities across the United States and in France, England, Estonia, Lithuania, Poland, Czech Republic, Slovakia, Latvia, Kazakhstan to name some recent countries. 

Dr. Brigham has served as the president of the National Association of Colleges and Employers (NACE), which includes about 9,000 careers center professionals and campus relations directors. And, in 2013 he was inducted into the NACE Academy of Fellows. Prior to his time with Southwestern Advantage, he was the Director of Career Services at Montana State University. He is currently serving as Professional Vice President of the National Council for Pi Sigma Epsilon, the professional sales and leadership fraternity. Dr. Brigham is a certified life coach, mentoring students and professionals in topics like finance, career, and health and wellness, and developing habits to build a successful life.

I am humbled and honored to be recognized by CEIA, and for Southwestern Advantage to also be recognized alongside some of the top companies in the world. For over 150 years, Southwestern Advantage has provided services and opportunities for college students to gain an experiential education through our entrepreneurial program. This award is a result of the principles that the company stands for and instills in the students who participate,” said Dr. Brigham.

Southwestern Advantage is the oldest entrepreneurial program in the United States. Since 1868, Southwestern Advantage has offered a sales & leadership program that gives university students a way to afford their degrees, gain entrepreneurial skills, and build character. Each summer, a sales force of nearly 1,500 independent student reps market an educational learning system to families across the US & Canada through direct sales.

In addition, Southwestern Advantage empowers university students with the tools, training, and coaching they need to build their own businesses and gain transferable life skills. The product line of early learning, homework help, and SAT/ACT resources help millions of children excel academically and feel excited about school. Student representatives meet with families for short consultative visits to discuss education and show a line of websites, apps, and books that help families reach their academic goals. 

Southwestern Advantage is a member of Southwestern Family of Companies:

Established in Nashville, Tennessee in 1855, Southwestern Family of Companies is a diversified, growing, international, and employee-owned company built on a foundation of principles and purpose. Comprised of companies with a shared mission of building people and helping others, Southwestern Family of Companies provides a large range of products and services, including educational books and websites, school fundraising efforts, healthy meal solutions, luxury travel packages, financial advising, consulting services, sales and leadership coaching and more. 

Southwestern Family of Companies has expanded beyond Southwestern Advantage to include member companies across a range of industries and continues to grow each year. For more information, visit

Press Release
Contact: Trey Campbell, APR 
Director of Communications

View Press Release:

Monday, March 25, 2019

Lisl & Maddie, Southwestern Advantage Student Reps, CU-Boulder

With a variety of “my experience” stories floating around out there, here are two helpful messages from CU-Boulder students who did two simple and crucially important things: they completed the entirety of their selling season, and they used their training.

Visit their Facebook business pages to see more of their experience with Southwestern Advantage:

Learn more about Southwestern Advantage:

Friday, March 1, 2019

Southwestern Advantage: America's Oldest Direct Selling Company

FAQ: How do you classify Southwestern Advantage?
Southwestern Advantage is the oldest direct selling company in America. We're incredibly proud of our program's history, but we're even more proud to be associated with the young people who have the character it takes to participate. Misinformation is often shared online and in conversation. Here is an answer to a frequently asked question about our program along with cited, credible sources.

Many people mistakenly assume that direct selling is synonymous with multi-level marketing (MLM), or even worse – they confuse it with illegal pyramid schemes. The fact is, they're extraordinarily different. Pyramid schemes have tried masquerading as MLM or direct sales, which has caused confusion with many people. There are clear differences that we felt are important to share, because the spreading of misinformation helps no one.

Southwestern Advantage has testified in support of bills that fight against pyramid schemes. We will continue our efforts to educate consumers, and we stand with other member companies of the DSA who uphold their Code of Ethics.

Learn more:

Federal Trade Commission: 

Direct Selling Association:

Direct Selling News:

Better Business Bureau:

Wednesday, February 20, 2019

Dave Ramsey on Action Catalyst Podcast • Southwestern Advantage

Dave Ramsey visits with Southwestern Advantage president Dan Moore on our podcast The Action Catalyst.
Listen to the full interview here: